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Success in the U.S.

Volkswagen Group of America has been part of the American success story since the 1950s. Here are a few of the highlights in our journey together:

1955 Our first business unit was formed in the U.S. While American automakers were competing to build ever-larger cars, Volkswagen showed that American consumers also wanted innovative, fun and fuel-efficient vehicles.
1960s

U.S. Volkswagen sales skyrocketed, with more than 900 dealers across the country.

In 1969, Audi introduced Americans to front-wheel drive vehicles — at a time when few were even aware of the technology.

1970s

Volkswagen captures seven percent of the U.S. market by 1970. The VW Beetle and the Transporter — aka “the Bus” — become enduring cultural icons and emotional touchstones for an entire generation.

In 1978, Volkswagen became the first foreign automaker since the 1920s to open an assembly plant in the United States.

Audi sales grew dramatically, building a solid foundation for future U.S. business.


1990s Bentley Motors became a part of the Volkswagen AG family in 1998.
2000 and beyond

Our U.S. operations now include:

  • 3,000 corporate, subsidiary and regional team members
  • 800 dealer locations in all 50 states
  • 30,000 dealer team members
  • 2,000 new jobs by 2011
  • 20 corporate/subsidiary locations
  • 9,500 more supplier-related jobs
  • 11 regional dealer support offices
  • Our industry-leading new assembly plant in Chattanooga

People drive our passion on America’s roadways every day — but our goal is to fuel more economic growth coast-to-coast by connecting with one million new drivers each year by 2018.

Dealerships and Group Facilities


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